When I am asked by a customer to look at a presentation they are thinking about giving or an opening statement they are working on, I have the same two comments.
- Use fewer words
- Show don’t tell
No one reads presentation text — people look at it. Like you look at a billboard or a headline. So it should say something. That fast. And it doesn’t have to be a sentence. Like the web. No one reads it, everyone skims it. So jab and move.
Second, there are few things with less visual appeal than a bullet point about data.
- Revenues Q108 are down 20% from Q407
Snoozer. Show me the bullet!